WOP. (from “guappo,” a term historically used to disparage Italians in America) is a smash burger restaurant in Avellino, for which i've developed the brand identity with FIRM. The key visual is the cap, a distinctive element representing both the owners and the urban style on which the restaurant is based.

WOP. (from “guappo,” a term historically used to disparage Italians in America) is a smash burger restaurant in Avellino, for which i've developed the brand identity with FIRM. The key visual is the cap, a distinctive element representing both the owners and the urban style on which the restaurant is based.